Hello, Feminal family!
I couldn't be more thrilled to welcome you to the relaunch of Feminal, my athletic brand that's now so much more than just fitness. As we embark on this exciting new chapter together, I wanted to take a moment to share our journey, what you can expect, and why we're so passionate about it.
Evolving into a Lifestyle Brand
Feminal has always been a brand that celebrates movement in all its forms. Whether you're hitting the gym, practicing yoga, running errands, or just enjoying a leisurely stroll, we believe that movement is an integral part of everyone's lifestyle. Our mission has evolved from being solely about fitness to encompassing the broader concept of health and wellness.
Embrace Your Unique Movement Style
We understand that movement looks different for everyone. It's a deeply personal journey, and that's why we want to emphasize the importance of embracing whatever movement style fits you and your life. Whether you're a fitness enthusiast, a yoga lover, or someone who simply appreciates comfort and style in your daily wear, Feminal is here for you.
Performance and Style in Every Step
In our reimagined collections, we've blended the worlds of performance and style seamlessly.
The Dream Chaser Collection - Now "The Essentials"
- Crafted with our Dream Fabric, a premium polyester/spandex blend.
- These pieces are elevated basics that you can mix and match effortlessly.
The Reset Collection - Formerly "Elevate Collection"
- Designed for lower-impact movement with our EverFlo fabric, a high-quality nylon/spandex blend.
- Perfect for activities like pilates, yoga, running errands, and hot girl walks.
The Basics and The Lounge Edit Collection
- The Basics feature a cotton/spandex blend for comfort and freedom of movement.
- The Lounge Edit offers a super-soft cotton blend for the ultimate cozy vibes.
Name Changes and Improved Collections
We've renamed some of our collections to better reflect their purpose. The Reset Collection was previously known as the Elevate Collection. We’ve renamed it the Reset Collection so that it ties in with more lower impact movements. The fabric and colors are still versatile enough to keep up with your workouts, I still wear mine for my sweaty HIIT sessions and weight lifting days!.
The Dream Chaser Collection remains the same collection, but we've rebranded the pieces as "The Essentials." These are the core pieces that every activewear collection needs.
Join Us for the Relaunch Event
To celebrate this new chapter for Feminal, we're hosting a relaunch event on Saturday, November 4th. Join us and:
- Be among the first to see our latest collection, Collection X.
- Shop the new collection at a special discounted rate before it goes live.
- Explore some of our classic collections.
- Enjoy curated protein shakes and BCAAs.
- Participate in challenges with fantastic giveaways.
- Join us for a bootcamp class and a relaxing yoga cool-down session.
Get your free tickets https://www.eventbrite.ca/e/715453940997?aff=oddtdtcreator and mark your calendars. It's going to be a day filled with movement, and celebration.
Thank you for being a part of the Feminal community. We can't wait to embrace this new journey with you. See you at the relaunch event!
With excitement and gratitude,
Amia xx
Founder, Feminal